EVO EXPERIENCE DESIGN

UNCOMMON consulting

From complexity to clarity, and clarity to action.

EVO helps you decode complexity with tools purpose-built for the realities of public service operations and technology solution provider environments.

We provide clarity, precision, and practical direction to help you modernize services, strengthen partnerships, and deliver better outcomes for your customers & constituents.

Better Understanding

Better alignment.

Better decisions.

Our TEAM

Paul Alexander Joo


I'm at your service with over 25 years’ experience as an advisor specializing in service redesign, process improvement and CX engagement across a variety of channels, markets and environments such as government services, commercial banking & insurance, SaaS, technology providers and professional services organizations.


Incorporating design & integration strategies, I’ll help you make informed decisions about your services that best align with the evolving expectations of your customers.

My aim is to help you operationalize strategic CX within your tech-enabled service improvement initiatives, ensuring that you remain strategic steps ahead of your environment’s continually evolving demands.

Miin J. Lim

I bring over two decades of experience working across diverse ecosystems & contexts as a service designer, project planner and facilitator.


Relying on expertise refined from business process design and IT project planning experience, I'm able to guide multi-stakeholder teams in the strategic application of technology as a differentiator for customer-centric service delivery improvement.


Having implemented projects across a variety of service environments and service cultures, I have a unique ability to elicit the information necessary to ensure the optimal alignment of technology with User needs.

You can’t escape complexity.  
So we help you cultivate clarity.

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