Enhance your CX resilience.
The inherent challenge of transformative initiatives is that they inevitably surface all sorts of competing priorities & demands. Which can easily squander precious time & resources and undermine your efforts to keep your project on track & running smoothly.
We help you rise above such trials with service design & usability tools that secure frictionless project collaboration, aligning & integrating the diverse needs of your Customers, Stakeholders and Service Delivery teams.
Working together we can ensure that your innovation projects will seamlessly integrate the innovations & technologies driving the customer experience improvements you’re looking for.
Paul Alexander Joo
experience STRATEGY & design
I am at your service with over 25 years’ experience as an advisor specializing in service design, process improvement and customer engagement across a variety of channels, markets and environments.
Integrating consulting & design strategies, I’ll help you transcend “business as usual” with the best returns on your hard-earned time, energy & experience, and keep you well ahead of your environment’s continually evolving demands.
Miin J. Lim
Service Design
I bring over two decades of experience working across diverse ecosystems & contexts as a service designer, project manager and facilitator.
Building on expertise refined from business process design and technology services experience, I guide multi-stakeholder teams to successfully deliver customer-centric service delivery improvement.
Having implemented projects across a variety of service environments and service cultures, I help our clients ensure the optimal alignment of User & Provider needs.